How often do you post content to social media platforms? If you do not post daily or multiple times every
day, how do you decide when to post your content? Are you deliberative about the days on which you post? What is the basis for your choice of days for posting to the various sites? In other words, how’s your social post timing?
Some companies can readily explain every detail about the days on which they post to specific social media platforms, and the hour of the day. Others are less analytical or less specific. Which are you? Are you aware that studies have been conducted and attempt to map the ideal days and times for posts to each social platform?
Data for niche social media platforms might be published to a narrower audience, but studies of the top platforms (Facebook, Twitter, YouTube, LinkedIn, Pintarest) are relatively easy to find. The challenge is to find a single study that analyzes posts, engagement, click through rate, and sharing of content posted. Socialbakers undertakes some studies of this kind. Last year, they published findings of a notable study of Twitter posts. With the buying of the likes and followers, the importance of the purchase needs to be clear with the people. Why Buy Followers? The purchasing of the followers will improve the social media experience of the marketers. The purchasing of the real followers will convert into loyal customers.
It seems there are better (and worse) times to post on Facebook, according to a study from Socialbakers this week. The data is based on an analysis of almost 2.9 million Facebook posts from 23,000 brand pages over a 2-month period.
Socialbakers first looked at the 4,000 most engaging posts from the analyzed sample. Then, to calculate Monday’s engagement rate potential, for example, they calculated the number of those top posts that were created on a Monday and then divided that number by the total number of posts published on Mondays. They repeated that calculation for each day of the week, and then made the resulting percentages relative to each other. (In so doing, they controlled for the variances in number of posts created on each day of the week.)
The study indicates that content posted on Mondays is 7.1% more likely to rank among the top posts for the week. The worst days to post are Saturdays, Sundays, and Thursdays. It is interesting to note, however, that a Twitter study by Socialbakers found the highest engagement levels with content posted to Twitter on the weekends.
Until recently, many marketers believed the business community and the general public were less receptive to social media posts or emails on weekends, Mondays, and Fridays. This might be a factor in the increased number of items posted on Tuesday, Wednesday, and Thursday. The volume of posts on Fridays diverges sharply from the earlier analysis
Why is engagement so much higher on Monday? There are several possibilities:
- A significantly smaller number of items are posted on Monday
- People post their most engaging content on Mondays and their least engaging content on weekends
- People are fresher and more likely to engage on Mondays after two days off for the weekend
Why is the second-highest engagement level reported on Fridays?
- A correlation with the number of weekly summaries published on Fridays
- A significantly smaller number of items are posted on Friday
- People have their work finished and can afford to devote time to engagement
What is your explanation of the data? What is your experience with the engagement rate on content you publish on each day of the week? Does it support the findings in this study? How will you use the data? Will you plan future posts based on these findings? Please use the comments box below. We are eager to hear from you.