Last week, before the Super Bowl, we took a look at what search terms were trending leading up to the game. But even if it’s not something as widely watched and discussed as the Super Bowl, outside events can have an impact on search terms for top brands.
Last week, before Super Bowl XLVI even happened, we took a look at what search terms were trending leading up to the game, and also made a bold prediction:
Now, as we just witnessed the biggest television spectacle of the year, the talk around the office was not surprisingly similar to what people were searching for on Google.
The pre-game trends were focused on the players and teams…with much more attention on the Patriots and their star players than on the Giants. But the post-game focus shifted dramatically to the halftime show and the commercials. The only exception was searches for the Super Bowl MVP, Eli Manning, who came in at the #10 spot.
The two trends that were on both lists? Tom Brady and Giselle Bundchen. Apparently Giselle did not want to be overshadowed by her husband and decided to throw his teammates under the bus after the game. Go figure…
Google also tells us that the most-searched for commercials were for the Acura NSX, featuring Jerry Seinfeld and the Chrysler halftime ad, featuring Clint Eastwood. I don’t know about your office, but these were definitely topics of conversations around my water cooler, and apparently those around the country as well.
Even if it’s not the Super Bowl, here at Star Group we understand that outside events can have an impact on search terms for top brands. When it comes to marketing strategies that include Search Engine Optimization, we know that tracking keywords and making adjustments to content can help keep brands relevant and up to date.
It takes quick thinking and execution to win…Are you setting your strategy and then letting it run down the field, or are you adapting to changes on the fly?