SEO is arguably the most important thing that any webmaster needs to do in order to get traffic to their website, this is where Dynamics Digital SEO Agency can help you in improving your online traffic and grow your business. Keywords are one of the largest aspects of SEO, backlinks excluded. This article will look at one of the main factors of keywords, in relation to SEO, this is keyword density.
Keyword density is an SEO term that has been coined by many in web development, SEO, and Internet marketing circles. Basically it refers to the density, or frequency, of a keyword on a web page. Usually, it is described as a percent, where it is the number of times that the keyword occurs as compared to the number of total words appearing in the body of the web page.
Keyword density helps you to rank better in search engine results. This is because if a keyword appears many times it helps the search engine to know that your entire web page is built around this, and therefore it is very relevant to what someone is looking for. This way your site will be higher on search engine rankings when someone searches for your keyword. This was added into search engines’ algorithms because, in the past, people would simply stuff their title and description with irrelevant keywords. This ensures that your site is indeed about the keyword that a person searches for.
Now let’s cover what an ideal keyword density should be. First of all, while it may seem you want to get as high of a density as possible, there is such a thing that is too high of a keyword density. This is an anti-spam measure. If you exceed even as much as a 10% keyword density you risk being viewed as spam by Google. This will cause your web page to move lower in search engine rankings and, in extreme cases, be sandboxed, or removed, altogether. This is why it is important to know what an ideal keyword density is. Next up, too low and you are not scoring any points in the keyword density field, with a 1% or 2% keyword density you are barely even displaying what your keyword is and many undesired words may actually appear more frequently than your keyword. Because of this, it is recommended that you try to attain a keyword density of somewhere between 3%-5% throughout the body of your web page’s text. This will ensure maximum SEO benefits without bringing about any negative results.
One more thing that should be mentioned is that keyword density is a measure of the actual text. Words are written within JavaScript elements, or in pictures are not counted toward your keyword density as search engines do not read these materials.
Hopefully, you have now learned about keyword density and its importance for the SEO of your web site. Keep these bits of advice in mind when working on your next web page and you will be sure to rank far better in search engine results.
