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Understanding Return On Investment Through Digital Advertising

When the whole market has moved over to the digital platforms, there is no point in wasting time thinking about what else you can do with your conventional marketing, especially when the ROI, return on investment is so particularly good. In digital marketing, that’s all that matters the most, a perfect and targeted Return on Investment. It makes you understand clearly if you are getting the quality of return according to the money you have spent. 

This type of statistics is hard to make in the conventional marketing field since conventional marketing is never targeted to the selected audience only; it is vague and takes a lot of time to reach the target audience. But with moving time, marketing campaigns have shifted wind, and now with digital marketing such as , it has become crucial to make a customized campaign that has some sort of guarantee that it will work. And this quality can be understood well by calculating the ROI.

Tracking metrics in ROI is simple yet complex. Since digital marketing is a technical form of marketing, the use of metrics is well understood by technical people. Thus, come the digital marketing services that provide you the best metrics for understanding the return on your advertising display campaigns. It can be simpler on paper to calculate, but if you consider it as an oversimplified notion, then you are going to create an inaccurate image of your ROI, and that will only bring you more losses than profits. In digital marketing, factors like brand impressions, impressions, website visitors, and downloads are used to understand how well a brand is doing online. How many leads are being converted, how much business is growing, and what are the future potentials? All these important questions are answered by perfectly calculating return on investment.

Understanding various marketing campaigns

Under digital marketing, the two main campaigns that bring the most traffic are Mobile Video ads and Programmed advertising. Other than these two, there are also various other forms of advertising display such as wall mounted digital photo frame that create brand awareness like content marketing, email marketing. But these two are considered as step one in a digital marketing campaign.

Mobile Video Ads

With the modernization and the advent of smartphones, the use of computers became specific for certain functions. Since the internet is now available on the mobile phone, people can simply scroll around on it for hours. And as well know, everyone is addicted to their phones, watching videos and all. This provides the perfect platform to place an ad during a mobile video because, in this condition, the user is resting. They are already on the internet so that they can process purchase decisions right away.

This makes mobile marketing a very effective form of marketing that brings the best ROI since they allow the most traffic to visit your website. Programmed marketing along with mobile video ads can create a faster chance of making sales and also marketing to your actual audience only to create better results than conventional lead generation.

Allen

About Allen

Allen Grey is the founder of scrambl3.com. He is also a blogger, editor, content manager and the website coordinator of scramble.com. Allen loves to play football on his free time.
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